“If you build it, they will come” is not an effective strategy for law firm marketing. Your website needs to be marketed effectively in order for it to offer any return. Online marketing is an effective way to attract more clients and build a thriving practice. How do you market your legal website effectively? Here are 5 strategies you can begin today to strategically market your law firm’s website.
- Manage Your Reputation
When looking for an attorney people turn to peers and online reviews every type of legal help. You need to do two things for your practice, first you need to make sure you’re listed and up to date on sites like Yelp, and Avvo. All your information needs to be listed there and listed correctly with you website url, your phone number and your office address. Make sure your company is easily reviewed.
- Basic SEO
Placement in the search engines for law firms is one of the most competitive niches on the internet. Basic SEO will get you started but it won’t bring you to the first page. You want to be competitive and reach the first page or that coveted top spot you’re going to need a digital marketing agency to get you there. They understand how Google ranks websites and what will work to get you the results you need to be competitive. There are technical and link building tactics that need to be done to get your website ranked.
- Social Media Presence
Social media is here to stay and you need to incorporate it into any marketing plan you put together. A digital marketing agency can help you leverage social media to get you in front of potential clients, share information and build your brand. Make no mistake your law firm is a brand. If you use social media correctly you can stand out among your competitors and communicate with clients. Here is a video showing how social media can work for your law firm.
- Work Your Contacts
No matter how long you’ve been a practicing attorney, you probably have a decent sized list of friends, family and former clients. Ask them to be a referral base for you, they can help send you qualified leads. Tap into your contacts to let them know anything new, such as your new office space, new website, winning cases or even just a summary of blog posts that you have put out in the past month. This will help keep your law firm in the forefront of people’s minds when asked for a recommendation.
- Paid Ads
Again this is somewhere you should work with a digital marketing agency to help you. You can use Google Adwords attract more leads and drive more traffic to your website. There are some things to keep in mind, Adwords is not cheap and you can waste a heaping pile of money if it isn’t done right. Working with experts at PPC ads can help you get the best leads for the least ad spend. Legal marketing teams understand which search terms will work for you and which others just drain the budget.
Marketing your law firm is neither easy nor is it cheap, but it is a worthwhile investment that will help your practice grow and thrive.